VOLT E-Bikes Now Available at Selfridges

VOLT News | VOLT Shops April 23, 2025

BLOG volt news VOLT E-Bikes Now Available at Selfridges

We’re excited to announce that VOLT has officially joined the shelves of Selfridges London! From April 2025, shoppers can find a selection of our award-winning electric bikes in-store at the iconic department store.

As part of Selfridges’ new ‘Smartech’ offering – a showcase of cutting-edge, innovative products from around the globe, including four of our most popular e-bike models are now available to browse, test ride, and fall in love with: the Burlington, Connect, Metro, and LITE.

Selfridges x VOLT Ebikes x Smartech: Try Before You Buy

In-store test rides are available, giving customers the chance to hop in the saddle and experience what makes a VOLT electric bike so special. Whether you’re commuting through the city or exploring country lanes, our bikes are designed to make cycling easy, stylish and fun.

Meet the Line-up

The Burlington

A classic in the VOLT range, the Burlington combines timeless Dutch styling with comfort-focused engineering. Its step-through frame and upright handlebars make it ideal for riders of all shapes and sizes – a smooth, dependable ride whether you’re nipping to the shops or cruising through the park.

The Connect

This luxury hybrid is built for riders who want it all. The Connect’s intelligent motor system automatically adjusts power output to suit your pedalling style, while the high-end suspension and Kevlar-lined tyres make even the bumpiest paths feel silky smooth.

The Metro

Compact, practical and powerful – the Metro is the perfect folding e-bike for urban living. With a robust frame and long-range battery, it handles commutes and weekend rides with ease. When your journey ends, it folds down quickly to fit under your desk, in a cupboard or on public transport.

The LITE

Designed for riders who want ultimate portability without compromising on performance, the LITE is our lightest folding model. Ideal for city life, it features a slimmed-down frame and a battery capable of up to 50 miles on a single charge – all while being easy to lift, carry, and stow.

A Shared Vision

This partnership with Selfridges is the latest in our growing list of collaborations with respected UK retailers – including our launch with John Lewis last year. It reflects our shared commitment to British innovation, quality craftsmanship, and a greener future for urban travel.

VOLT Managing Director and Co-Founder James Metcalfe said:

“ We’re thrilled to join Selfridges’ esteemed family as they help bring sustainable transport choices to consumers. With a legacy of curating forward-thinking, innovative brands, Selfridges is the perfect partner to bring our bikes to even more riders, both in-store and online. ”

Rory McCloskey, Director of Business Development at Smartech Retail Group, added:

“ We’re especially excited to welcome VOLT, a leading homegrown British brand, into The Bike Shop at Smartech, Selfridges. More than just transport, it’s a celebration of local innovation, thoughtful design, and the future of conscious urban living. ”

So, if you’re in London, pop into the world-famous Selfridges and see what the future of cycling looks like. Test rides are ready and waiting – your next great adventure might just start in-store. If you can’t make it to London, you’re likely to find a test ride with one of our 100+ partners across the UK. Visit our where to buy page for more to find your closest dealer.